While reading posts on one of my favorite Google+ communities, I came across this video from Ian Lurie. Lurie explains how Google’s new search algorithm is factoring in “random affinities” in the hopes to better understand searchers’ intentions. Google can use it’s steadily growing social media network, Google+, to help find these random affinities. If this is so, Google+ could soon be a more powerful marketing platform than Facebook.
Lurie really opened my eyes to how the use of Google+, Authorship authority and semantic markup can really help drive the right type of traffic to your site. I plan on adding this to my SEO strategy and are excited to see what the results are. Check back in a few months and I will keep you all updated on the progress.